As millions of Americans launched home-based businesses and entrepreneurial ventures of every kind, they created a climate
in which network marketing could flourish.
For instance, it was not so strange anymore for an attorney to leave his/her practice in order to run a new company of some kind out of his/her
home office or for us to see Mon Avie or Herbal Life Products at a Chiropractor's Office.
Many of us know someone who dropped out of the corporate world (either voluntarily or due to corporate downsizing) and started their own
business.
Hourly and salaried employees have become intrigued with the idea of financial freedom and economic
autonomy.
Suddenly, people are much more open to change - and better prospects for network marketing. By the end of the 1990s, more than 10 million
people were involved in the industry here in the U.S., racking up more than $20 billion in yearly sales. Worldwide, the number of network
marketers has topped 30 million, generating more than $100 billion in annual sales.
When an industry gets that big, even corporate bureaucrats begin to notice. Major multinational corporations are taking account of
the networking phenomenon, building it into their own plans for distributing products and services.
Corporate America has validated Network Marketing by embracing public offerings on Wall Street.
Excel Telecommunications and Nu Skin all successfully launched initial public stock offerings on major exchanges. Herbalife, Mannatech, Market
America, Nature's Sunshine, Pre-Paid Legal, and Rexall, to name a few, are publicly traded. In the 1990s, high-tech and financial companies
became enamored of the networking industry, as network marketing companies broadened their lines to include services as well as consumer
products.
Soon, it seemed every high-tech company was looking to networking as a means of guerrilla distribution in competitive markets.
Companies in telecommunications, paging, Internet service, satellite TV, financial, and travel services were the chief beneficiaries of alliances
with networking companies, even electric power is being sold by network marketing.
Why did conventional corporations team up with entrepreneurs of the network marketing industry? Because it works.
Network Marketing distribution has several distinct advantages:
- It is a powerful technique for introducing brand-new products -
- It generates strong "word of mouth," by directly rewarding consumers for sharing their excitement about a company's products or services.
- Network marketing techniques can penetrate new markets quickly.
- Since commissions are only paid on actual sales and since word-of-mouth replaces costly advertising campaigns, network
Read All About It
In recent years, positive stories on network marketing have appeared in The Wall Street Journal, Inc., Success, Entrepreneur, Wealth Building,
Business Startups and Home Office Computing.
Articles continued to treat the network marketing industry to honest criticism, but they also began to include the positive side: the fact that millions
of Americans were finding opportunity where they had never expected to see it - among their relatives, friends, neighbors, and colleagues.
Why not take an established network marketing opportunity of your choice and use the most modern marketing technologies and techniques. My
system takes the power of network marketing and straps a jet engine onto it to supercharge and accelerate financial growth.
The Internet
Experts predict that the Internet will be one of the most powerful business forces in the 21st Century. As available bandwidth increases, ever
more information - and more money - will be exchanged over the Net.
As a future-oriented industry, network marketing will respond, adopting the new technology enthusiastically.
The Internet will become the prime means of communication, training,
and ordering for network marketing distributors. Sales kits and
videos are becoming obsolete as sophisticated multimedia demonstrations on laptops (and over e-mail) become the main recruiting tool, and
cyberspace becomes the chief venue for training. The Internet will encourage rapid expansion on a global scale with instantaneous
communication between network marketing corporate headquarters and the distributor force.
Documentation, sales kits, distributor agreements, and policies and
procedures will reside primarily on Web sites, where new prospects
can download them. (Courts already recognize electronic signatures
as binding.) Distributors will order directly from the Net, reducing
the need for call centers and human operators.
Companies will pay commissions by direct deposit to bank accounts
or credit card accounts. The new, "virtual networking" company will
out-source almost all its activities: private-label manufacturing,
customer service, fulfillment, graphics - even genealogy and account
processing. The technology revolution levels the playing field.
Regardless of what technology they adopt, the network
marketing companies that succeed will always be those that maintain
respect for personal relationships and uphold values of honesty and integrity.
| Is Network Marketing the" Job" of the Future? |
Susan Coleman Marketing
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